is consumer non-durables a good career path

is consumer non-durables a good career path

Is Consumer Non-Durables A Good Career Path?

Consumer non-durables are a type of goods that are purchased, consumed, and discarded quickly. Examples of consumer non-durables include food, cosmetics, and ammunition. Though this may not seem like a lucrative career path to pursue, there are actually several advantages to working in this sector.

Benefits of Working in Consumer Non-Durables

  • Possibility of Rapid Growth: Consumer non-durables tend to have an ever-growing demand, so there is potential for rapid job opportunities and promotions.
  • Opportunity to See Real Results: With the relatively short lifecycle of consumer non-durables, one can track the performance of their products and the success of their marketing efforts more quickly.
  • Increasing Popularity: As the trend of cautious consumption and sustainable products grows, so too does the popularity of non-durable products. This means lots of opportunities for those who specialize in this sector.

Drawbacks of Working in Consumer Non-Durables

Despite the benefits listed above, there are also some drawbacks to working in this sector, such as:

  • Commoditization Risk: Consumer non-durables can be quickly commoditized by competitors, leading to dwindling market share and profits.
  • No Long-Term Loyalty: Consumers typically do not have any loyalty to non-durables, so it can be difficult to retain customers in the long-run.
  • Pressure to Innovate: Due to the short lifecycle of products, there is always a pressure to innovate and come up with new products in order to stay competitive.


Overall, working in consumer non-durables can be a good career path for those who are looking to start their own business or gain experience in business development, marketing, and product innovation. However, there are also some risks associated with this sector, so one should be aware of them before diving in.

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