Starting a Career in Advertising
Advertising is a high-growth and well-paid career in many countries around the world. If you want to break into the industry, follow these tips:
1. Get Qualified
Start by obtaining the right qualifications. Depending on the specific field of advertising you’re interested in, this could be a bachelor’s degree in marketing, communications, or business. Some employers may also require a master’s degree in a related field, so it’s important to research the requirements of any employer you’re interested in.
2. Update Your Resume
It’s essential that you make sure your resume is up to date and polished. Include any relevant academic qualifications, skills and experiences that could be applicable to the advertising profession. Check for typos and errors, and have someone else look it over for any improvements.
3. Build Your Network
Networking is an important part of breaking into any industry. Make sure you’re attending relevant events and using social media to connect with other advertising professionals. Having strong contacts within the industry can help you to find job openings, make important contacts, and open doors to new opportunities.
4. Get Experience
Once you have a degree, the best way to advance your career is by gaining experience. Look for internships and entry-level positions with local companies or agencies. Also consider joining a professional organization for advertising professionals, such as the American Advertising Federation (AAF). This will help you to stay up to date on the latest industry trends and developments.
5. Specialize
Advertising covers a wide range of areas, from graphic design and copywriting to account management and media planning. Consider specializing in one or two areas so you can become an expert in the field. This will give you an edge when it comes to getting hired, and can help you develop the skills that employers are looking for.
6. Keep Growing
Once you’ve built your experience in the industry, keep growing and learning. Take courses to stay up to date, attend conferences and workshops, and read up on the latest trends in the field. This will help you stay ahead of the curve, as well as land better positions with higher salaries.
Final Tips
- Be proactive
- Be organized and efficient
- Have passion for the industry
- Stay flexible and open-minded
- Maintain a positive attitude
With the right qualifications, experience, and attitude, you can have a successful career in advertising. Follow these steps and you’ll be on your way to success.
