how to get a career in business development

how to get a career in business development

How to Build a Career in Business Development

Do you ever wonder how people get careers in business development? As a career path that oftentimes requires multiple skills and talents, it can be difficult to know where to start. Learn how to master the fundamentals of business development and begin a prosperous career.

Step 1: Understand the Basic Definitions

Business development typically refers to activities that are designed to create long-term value for an organization. It’s about creating new business opportunities to reach new markets, launching new products, strategizing for the future, increasing profits and developing new relationships. Generally, business development professionals focus on customer development and sales, product management and marketing.

Step 2: Get Familiar with the Skillset

Being successful in business development requires a certain skillset. A successful business development professional needs to be:

  • Knowledgeable about the product/service: Being knowledgeable about the product/service is essential because businesses often need to answer complex questions. Knowing the ins and outs of the product will be crucial in assisting with the completion of businesses.
  • Innovative: Business development requires out-of-the-box thinking and creative solutions. Being creative and innovative can help businesses develop new ideas, technologies, and build relationships.
  • Strategic: A strategic mindset is a must-have when working in business development. It is important to be able to create visions and plans to move the business forward.
  • Networking savvy: Developing a strong network of contacts and relationships is crucial for success in business development. Networking can help develop leads, build relationships and gain insight into the industry.
  • Data-driven: Successful business development professionals need to be data-driven because data plays a critical role in making decisions. Knowing how to use data effectively can help professionals make informed decisions.

Step 3: Train for the Job

Business development professionals need to have a strong understanding of the industry and the business, as well as the capacity to manage complex projects. If you are looking to pursue a career in business development, it is important to get the appropriate education and training. Professional certificates or a degree in business is a big plus.

Step 4: Build Your Professional Experience

No one is born a business development professional, so gaining real-world businesses experience is essential. To get a job in business development, you will need to focus on building a solid portfolio of projects, showcasing your skills and abilities.

Try to volunteer or intern at companies that focus on business development, attend networking events and conferences, and create business relationships. Consider joining professional associations and organizations that specialize in the industry, such as the International Business Development Association or the Business Development Institute.

Step 5: Develop Your Professional Brand

Your professional brand and reputation are key to getting noticed by employers. Building a strong personal brand and engaging with the business development community can help boost your visibility. Crafting a solid online presence and staying active on social media can help you get noticed by employers and set you apart from other candidates.

Step 6: Pursue the Opportunities

Once you’ve gained the necessary skills, experience, and education, it’s time to start looking for opportunities. Many employers are looking for a business development professional, so start by creating a targeted resume and reaching out to employers. Look for organizations and companies that are looking for professionals with your set of skills, and use the resources at your disposal to network and build relationships.


If you want to build a successful career in business development, it’s important to understand the fundamentals, gain the necessary skills and experiences, develop a strong professional brand, and pursue the opportunities that present themselves. With the right combination of education, experience, and determination, you can become a successful business development professional in no time.

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